The branding for PULSE emerged from its emphasis on collaborative learning and shared vision. The logo, featuring a playful 'P' nesting chat bubble forms, was designed to symbolize the merging of ideas and community-building. With its fluid shapes and gradient, the logo evokes a sense of vibrancy and life, perfectly reflecting PULSE’s welcoming and inclusive ethos. The design process focused on conveying a sense of community, innovation, and shared exploration, key elements of the brand’s identity.